This new strategy was based on the principles of sustainability and ethics; and promoted the values of peace, friendship, respect and love of life as the essence of tourist practice.
I chose the slide above from the presentation made by the keynote speaker and founder of Conscious Travel, Anna Pollock. It is a beautiful saying from Malaysia, that captures how the very wise indigenous people see our planet. The Native Americans knew/know how precious our wondrous planet is, they used only what they needed to live. They did not have laws, they did not need them. They looked out for each other and lived peacefully, and America was bountiful. Then the white man came and brought the evils of egos and empires, and America changed beyond recognition. It’s the same in most countries. I haven’t gone off on a tangent, it’s not too late to listen to what they say, it’s not too late to save this planet. But . . . . .
Reading what had been said at the conference by representatives of different countries and of the UNWTO; I, and many others, were filled with a new hope. No more of the old industrial model of mass tourism, but a new respect for what each country has, their unique cultures and characteristics.
And now there is a race to save Ecuador’s Yasuni national park from the oil lobby. Green groups are frantically campaigning for a petition to force a national referendum to block President Correa’s unilateral sanction for drilling. Yet again, it’s all about the money and not nature that gives us life.
Talk is easy, the annual conferences have ‘leaders’ of tourism, saying wonderfully scripted promises for the future – but it is action we need. Action and a shared aim to conserve and celebrate what we have and not just go on developing for its own sake. We do not need same old, same old . . . . We need determined change, we need commitments from governments to make the changes.