World Travel Market has come and gone again. It’s not just a four-day event, it is so much more. I’m always like a child in a sweetie shop when I go – so much to see, so much to do and so many wonderful people there. There is no way I am going to be able to mention all those I met and reconnected with.
The intensity of the four days leaves you slightly bemused and not just a little tired on the Friday! The schedule of workshops and seminars is a joy, the only challenge you face is which ones you can get to! Always open and highly informative, always accommodating to the audience.
I am told the length of the Excel is nearly half a mile. That’s a whole lot of walking we get through in four days! Not that it makes that much difference to the figure when you can taste all the exotic foods of the world there – I have to walk around with purpose in my stride, no lingering where there are tasty titbits to be sampled. Well, not often anyway, although I did succumb to the offerings of Hungary; mainly because the young girl acting as an ambassador for her country was so absolutely lovely, professional and helpful, that I couldn’t resist! In fact, she was one of the best ambassadors for a country, I’ve ever met at WTM. So much so, that both Zoe Dawes and I cannot wait to visit Hungary now!
This is a perfect example of why the PR in ThatsPR signifies Personal Relationships and not the normal Public Relations. You can spend thousands and thousands of pounds on marketing your brand but if you do not have ambassadors who proudly and enthusiastically represent you, if will not count for much.
It’s people who matter, people who make a difference, people who build relationships.
I spent the week of WTM sharing an apartment with the endearing and zestful, Zoe Dawes (aka @quirkytraveller). The apartment was courtesy of City Base Apartments and Central London Apartments and it was a treat to come back to at the end of a long and tiring day. Situated near the DLR, it was good for access to anywhere you wanted. It’s a great alternative to a hotel, as you have your own bedrooms but share the sitting room and kitchen & dining area. So each evening, after we’d eaten, we checked what we needed to on-line and then flopped onto the settees for a good old natter.
I’ll carry on with another post as soon as ……..