The travel industry needs Pioneers with a capital P! P for passion and purpose. P for positive and punchy. Positive people perpetuate passion.
The noun of Pioneer is described thus : pi·o·neer
Bruce Poon Tip and Anna Pollock are outstanding examples of trail-blazing leaders. Trailblazers who have followed their hearts and dreams ~ who have dared to go out on a limb ~ who have led the way to bring their visions of how the travel and tourism industry could help look after and cherish our wonderful planet, to fruition.
They’ve both been recognised for their work; Bruce has been awarded, amongst many other honours, the Ethics In Action Award, World Savers Award by Condé Nast Traveler magazine, as well as the Travel and Leisure Global Vision Leadership Award for voluntourism.
They put everything on the line to follow their passion and risked everything to do what they believe in. They are what this industry needs, the doers! There are enough talkers, organisations and associations to drown in ~ we need the Pioneers ~ they are vital to the industry’s future. Not going on in the same old way, doing the same old things, but bringing passion and purpose to the forefront, getting ‘it’ and doing ‘it’. It’s called ‘Living the Dream’. It is anything but easy, people scoff at your ideas and show no support, when you start out. The Dream requires passion, persistence, purpose and personal belief.
In 1990, Bruce Poon Tip founded G Adventures in order to deliver authentic experiences to travellers, who also craved adventures beyond all-inclusive resorts. When no bank was willing to provide a loan, he started the company with two credit cards. A true Pioneer! Since then, G Adventures has grown to become a world leader in adventure travel, offering more than 865 small group experiences on all seven continents to more than 100,000 travellers annually. Until the World Tourism Day, on 27th September 2011, the company was known as Gap Adventures ~ on that day they held The Future of Tourism Conference in Toronto. Gap between G! G for great, g for genuine and g for get up and go! Have a look at the website and register to watch ~ see Bruce in action, along with other great speakers. An evening of motivation and purpose ~ no tickets to buy, no affiliation or registration fees, just a donation of whatever you felt appropriate to Planeterra. (Determined to lead his industry in sustainable tourism and community development initiatives, Bruce founded the non-profit Planeterra Foundation in 2003 to make a positive difference in the lives of people around the world.) Prepare to be inspired!
Anna is a high level strategist with over thirty years’ experience advising tourism destinations, tourism boards and major corporations in Canada, Australasia and Europe. She’s an acknowledged visionary ~ indeed, in 1999, British Columbia, Canada, presented Anna with The Tourism Visionary of the Year award for her perception, vision and knowledge in her services to the tourism industry. She has detected a number of major trends affecting the development of tourism internationally and has developed innovative strategies to exploit emerging opportunities, with the main focus on environmental & social responsibility, climate change and low carbon economies. Anna, with dual citizenship of Great Britain and Canada, is a true visionary and wrote papers ten years ago about many of the subjects being discussed now.
Anna founded, and is President of, Desticorp, and is founder and Chair of the Advisory Board of The Icarus Foundation, a Canadian-based NGO focused on developing a climate friendly tourism sector in Canada. Anna is currently writing a book and has founded a new organisation called Conscious Travel. Her vision is that the industrial model that fueled tourism’s growth has now run out of steam and carries within it the seeds of its own destruction. Working together, we must find an alternative, less harmful way of enabling humanity to explore its home, Planet Earth. Read Anna’s latest post, ‘Good morning Tourism: time for your wake up call’
Exciting times and two very exciting people I am privileged to know. I am always motivated after listening to them. As speakers, they are passionate and powerful. They really do believe what they say, they live it!
And, best of all, they are both absolutely wonderful people :-)